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CUSTOMER RELATIONSHIP MANAGEMENT


So you want to deploy the latest marketing automation or sales force application or even a top line Customer Relationship Management (CRM) suite from SAP or Siebel ?

Well, given the current market downturn, CRM vendors have been more flexible in handing out discounts and making other concessions when striking a deal with a would-be client. In fact, it’s a buyer’s market and vendors are more amenable to negotiations. Over the last year, vendors granted discounts of up to 60 and 70 percent.

To help you navigate through the media hype, project pitfalls and customer horror stories, we posted some of our most popular Knowledge Transfer TakeAways to get you started:

Tips for Managing Your Own CRM Project:
Lessons Learned: How to Negotiate with CRM Vendors
Lessons Learned: Studies indicate 70% of CRM Projects Fail: Avoid these Pitfalls
News of Interest: Have You Checked out the latest hosted CRM Applications?
News of Interest: Beware the Industry-Specific CRM Applications the Venders are now pitching.
The Market Leader with the highest number of active implementations Siebel...
News of Interest: New Customer Research Report on Siebel gets ugly
Lesson Learned: Our Take on Siebel 7

News of Interest: Hyperion boosts Siebel's BI Reporting with new add-on
CRM's #2 Market Leader offers a compelling case for those companies who are already customers...
Lessons Learned: Avoid these Common Pitfalls when implementing CRM 3.0
News of Interest: Users slow to adopt SAP CRM: But give it high marks
News of Interest: MYSAP CRM Retun on Investment Results

 

 RECENT NEWS in CRM
Microsoft's CRM Delay Draws Mixed Reactions
Earlier this month, Microsoft disclosed that the much-anticipated follow-up to its CRM offering wouldn't ship before the end of this year. Microsoft had promised to ship CRM 2.0 sometime in Q1 or Q2, so the announcement came just as some customers were prepping for deployment. What's surprising is that even though almost all CRM users are disappointed by the news, most seem to be taking the delay in stride-although there are a few exceptions, of course.
(See Full Article) - TDWI Research. 23 February 2005
Salesforce.com woos Office programmers
Salesforce.com launched a program on Wednesday to entice Microsoft Office developers to write applications that tap into data stored in its hosted sales applications.
(See Full Article) - ZDNet. 04 February 2005
CRM sales success still elusive
More than half of sales professionals who participated in a recent study said their CRM system isn't making their sales team more effective. Some are finding success through other methods.
(See Full Article) - SearchCRM.com. 02 February 2005
Oracle and PeopleSoft -- The CRM Angle
The combined Oracle-PeopleSoft is better positioned to challenge front-runners SAP and Siebel Systems in the CRM market, and the addition of PeopleSoft's CRM assets leaves Oracle well-positioned to flesh out its own industry-specific CRM offerings. At the same time, there's ample opportunity for CRM competitors to target potentially disaffected customers-particularly if Oracle is less than sincere about servicing them.
(See Full Article) - TDWI Research. 02 February 2005
 
 
 
 
 
  
 
 
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